Keyword Research Services

Keyword research services are a part of the wider group of SEO services that specialists can provide to businesses like yours.

The purpose of these keyword services is to get a firm understanding and foundation of what your potential customers are searching for that could help you find your business.

Those keywords are used to signpost your business for potential customers and help Google’s bots categorise and rank your business based on relevance and suitability for their users.

When keyword research services are conducted, the focus is on using knowledge, tools, and resources to collate a low competition high traffic keywords list.

These keywords are made up of both everyday things that potential customers may search and niche keywords that are gaps that your competitors may not currently be filling.

For example, a high competition keyword might be ‘water bottles Australia’, while a lower-competition keyword could be ‘bespoke luxury water bottles in Melbourne.

By identifying what your target audience is searching for, it’s far easier to make keywords work for you.

As one of the best keyword research businesses in Australia, our team at IGNYTSEO goes the extra mile to collate a list of keywords suitable to your specific business, enabling you to climb relevant rankings organically and connect with your customers.

The keyword research services price you pay will depend on various factors.

You may think of keyword research as a one and done element of SEO – but just like other areas of optimisation, the more work you put in overtime, the greater the reward. Before any further optimisation is carried out, up-front keyword research provides the direction and insight needed to appropriately target the content on your website, meta descriptions, and more.

As the first element of SEO, you may need to pay for keyword research separately or as an ongoing package for SEO services.

While you’ll need to invest in keyword research at the start, that isn’t the end of your SEO journey.

Perhaps you’re looking to target your brand at a new audience, or maybe you’re introducing a brand-new product into the mix.

Whatever changes you’re making, keyword research is always a good idea to help you to position your new content and connect with your unique audience.

Having keywords and strong SEO from the start can help new pages and content climb the rankings more effectively.

Keyword research also isn’t limited to your own website.

For example, you may want to carry out competitor research, looking at their choice of keywords and SEO strategy to inform your own.

This process may be a separate cost over the standard fee for keyword research.

If you want a reliable quote for keyword research, our transparent approach at IGNYTSEO makes us the top choice.

There are plenty of tools out there to help you cover the very basics of keyword research if you’d like to DIY it yourself.

But when it comes to highly competitive niches or industries, going with the bare minimum is unlikely to yield the results you’re looking for.

Working with professional keyword researchers gives you the benefit of expertise and insight to find the right keywords that do the work for your specific business.

If you’re brand new to keywords or don’t have the time to spend on the in-depth research necessary to succeed, working with a professional SEO agency is the ideal alternative.

Even if you can create content and optimise your website in-house, getting an expert to handle the research and development involved in selecting the correct keywords can cut your workload in half.

With the vast majority of people using search engines to find local businesses, services, and products, having the right keywords in place can make all the difference.

While it is possible to do keyword research for free, it’s likely that any free tool you use won’t have the same degree of specialisation and service needed to deliver the same quality of research.

By working with our team, you benefit from a hands-off keyword research solution without the risks involved in doing it yourself.

Keyword research services use various tools and processes to identify, qualify and collate different keywords for brands and businesses.

Our team utilises SEMRush, Keyword Planner, MozPro and similar advanced tools at IGNYTSEO to understand the most important keywords for your business.

Keyword research can involve using multiple systems and workflows together to achieve the most accurate and suitable results.

While the first stage gathers all qualified keywords, identifying which keywords to target and which strategy to use is also a part of keyword research.

Knowing how to implement keywords effectively in existing content and create new content that’s high value to your target audience is also vital in making keyword research work for you.

In addition to looking at your own website, when you do keyword research, you’ll also want to examine the keywords your competitors are using, and the similar optimisation businesses to yours have in place.

The better researched your keywords, the more likely they are to help you climb relevant rankings organically. Keywords can also provide a foundation to improve trust and credibility to your audience if done correctly.

Keywords research is the process involved in listing, examining, and creating keywords relevant to a specific business or service.

The ultimate purpose of keyword research is to create a low competition keywords list that you can use for your comprehensive SEO strategy.

For example, a list of keywords could then be used to create relevant content on your product description pages, further optimise your home page content, or high-value guides that bring new potential customers to your website.

Keywords are one of the ‘key’ ways that Google’s bots and algorithms identify what your business is about and what value it holds to its users.

As bots crawl your content, they pick up on relevant terms, sentences and strings of words that answer the queries or solve the problems of their searchers, placing you higher up the rankings as a suitable and trustworthy source of information or place to shop at.

By carrying out keywords research, you know exactly which words and phrases to use to get Google to take notice – which in turn brings new business to your website with the goal of improving your click-through, sales, and brand visibility.

Our team at IGNYTSEO has extensive experience in keywords research, enabling us to use the tools and resources at our disposal to create a keyword list that improves optimisation, help you climb rankings, and ticks every one of Google’s boxes.