SEO Gold Coast
The digital economy in the Gold Coast is with the region on track to become Australia’s best-connected city thanks to investment in cutting edge high-speed communication networks. But investment in infrastructure brings increased competition from new businesses.
This will require existing businesses to up their game or risk getting left behind. A fancy website and social media presence are a great start but they don’t go far enough.
To take full benefit of the opportunities available in the region over the coming years, Gold Coast companies need to make sure their website is properly optimised and appears on the front page of major search engines for key search phrases.
For most companies, this means investing in an SEO optimisation campaign. A properly managed SEO campaign promises greater ROI than any other type of marketing and can open new doors for your business.
Ready to get started? Check out the Gold Coast SEO services we offer below:
SEO company in Gold Coast
IGNYTSEO is one of the best SEO Gold Coast agencies.
We offer a comprehensive range of search marketing services to help improve your website’s search engine rankings.
We offer the following range of SEO Gold Coast services:
- Page speed optimisation
- Content strategy
- On-page optimisation
- Metadata and Schema creation
- Link building
- Citation management
- Online review curation
- Local SEO
- Sitemap generation
- Internal linking strategy
- Duplication management
Get in touch today to arrange a FREE website audit to see how we can help improve your search engine rankings and conversion rates.
SEO expert Gold Coast: why you should hire IGNYTSEO?
Choosing an SEO company is the most important decision to get right if you want to improve your search engine rankings.
Choosing an agency without the right combination of skills and experience may do more harm than good.
IGNYTSEO is an SEO Gold Coast expert with a reputation for delivering results. We achieve this by investing heavily in training our search engine team.
And we continually test new strategies to ensure we maintain our position at the head of the field.
Here are five reasons why Gold Coast customers love IGNYTSEO:
- Cost-effective SEO strategies that deliver results
- We carry out a complete site audit to provide a road map for optimisation
- All SEO services are tailored to the needs of your website
- You only pay for the services you need
- We can offer a complete consultation to implementation service
What can you expect as a result of our Gold Coast SEO services?
We can talk all day about how good we are. But we prefer to let our customers do it for us.
Check google review s to hear from businesses on the search engine optimisation work we have done, and the results we have achieved for companies based in the Gold Coast.
Gold Coast SEO Services
- URL optimisation
- Page speed optimisation
- Link building
- Sitemap generation
- Metadata & Schema optimisation
- Content strategy
- Duplication management
- Local SEO Gold Coast
URL optimisation
Search engines use page titles and folder names to determine what your website is about.
The title and URL of each page of your website should therefore be properly optimised to concisely describe the content of the page.
This type of optimisation is often missed but it can deliver impressive results if done properly.
Page speed optimisation
Search engines have used page load speed as a ranking factor for several years now, so you can see an immediate ranking boost simply by speeding up page load times.
We advise on several methods to achieve this, including top-down content optimisation, image optimisation and JavaScript modification.
Link building
Link building remains one of the most important methods for improving search engine rankings.
Search engines use links to determine the subject and authority of a page.
So the more links you have from reputable websites the better your site will perform.
IGNYTSEO is an expert at developing new links with high-authority domains.
Sitemap generation
Search engines use bots to crawl websites to get the information they need to rank them.
A sitemap can help search engines navigate your website quickly.
Sitemaps are particularly useful for large websites with lots of subpages that may need to be visited several times before the site is completely indexed.
Metadata & Schema optimisation
Much like page titles and URLs, Metadata and Schema help search engines better understand what the page is about.
The difference is that this information is hidden from users and only visible to search engine bots.
IGNYTSEO specialists use several methods to optimise metadata and schema to improve your search rankings.
Content strategy
Content is one of the most important things to get right when looking to optimize your website.
Search engines and users both love good, well-optimised content.
We can help to develop a content strategy that delivers the type of content your users are looking for.
This will help to improve both your search engine rankings and conversion rate.
Duplication management
Duplicate content causes problems for users and can be penalised by search engines.
The problem is many website management platforms like WordPress can create duplicate content issues due to the way they handle data.
These problems need to be carefully managed with the use of master URL categorisation and canonical tags.
Local SEO Gold Coast
Local SEO is the process of optimizing websites for physical locations.
Let’s say you have a restaurant in Broadbeach QLD and want to attract more local customers.
You can use specific local SEO strategies to make your restaurant more visible locally.
IGNYTSEO can deploy a range of effective local SEO strategies to improve your local search listings.
FAQs About SEO in Gold Coast
Search engine optimisation is a complex subject with techniques and tools changing regularly.
Google, for example, is estimated to change its ranking algorithm up to 600 times a year.
While most of these updates are small, some of them can have a huge impact on your position in search results.
This makes it almost impossible for a non-professional or freelance search engine expert to keep up with the latest strategies.
As a result, anyone attempting to do their own SEO is most likely going to be using outdated techniques that may do more harm than good.
Also, search engine optimisation requires a lot of work by a team with specialist skillsets.
A typical search engine agency employs several people, each of whom specialises in a specific area.
There are keyword researchers, analytics experts, content writers, link builders and more.
Trying to do all this work on your own would be impossible and result in badly compromised SEO campaigns that don’t deliver on their promise.
That’s why you should always partner with a specialist SEO agency.
IGNYTSEO, for example, is the SEO agency Gold Coast businesses can trust to deliver higher rankings and more targeted traffic.
So you need to hire an SEO expert and want to know how much it’s going to cost.
It’s a good question, however, it’s not easy to answer.
Make a quick search online and you’ll find SEO prices ranging anywhere from a few hundred dollars a month for black hat type seo to in the thousands for reputable white hat seo companies. That’s a huge difference and it’s tempting to choose the cheapest option, however, this is inadvisable.
As we already mentioned, an effective SEO campaign requires a lot of work.
Realistically it’s not possible to complete all that work for as little as a few hundred dollars a month.
You’re simply buying time in the form of dollars.
How much time would a digital marketing agency be spending on your online presence for a few hundred dollars?
So it’s advisable to avoid cheap SEO companies, especially those that use black hat SEO strategies such as link farms that could get you banned.
When choosing an SEO company, look carefully at what services they provide and what specialities they have in-house.
Ask them to demonstrate their work, and make sure other highly recommend them.
It’s OK for a small online marketing agency to outsource some non-core work such as content writing, but they should have a core team of SEO specialists in-house to carry out research and develop strategies.
So how much should SEO cost?
A professionally developed campaign with extensive keyword research, strategy development and an implementation plan, is going to cost anywhere at a bare minimum $2000+ a month, for most small businesses.
The actual cost will depend on the size of the project and the type of SEO work needed to improve search rankings.
If you would like to know how much search engine optimization will cost for your website.
Get in touch with IGNYTSEO today to arrange a FREE website audit.
This will help us determine the type of work needed to improve your rankings and get you a return on investment.
We can then use this to give you a tailored quote.
Asking which SEO company Gold Coast businesses can rely on to get the best results?
It is impossible for us to answer objectively.
Of course, we are going to say IGNYTSEO.
We have a dedicated team of in-house experts ready to analyse your website and your competitor’s websites to build an effective SEO strategy.
But the truth is we are not right for every company.
Our team is one of the most dedicated and professional on the Gold Coast, but that professionalism comes at a cost.
So our services may not be considered cheap for very small companies or startups in the bootstrapping stage.
But one thing is for sure, if you are looking for a comprehensive SEO strategy to dominate the competition in search.
Then you won’t go far wrong with us.
We are committed long term to delivering search engine results for our clients both large and small.
So if you think we might be a good fit, don’t hesitate to get in touch to discuss our digital marketing services.
Choosing the right SEO company can be a challenge for any business owner.
There are many providers and freelancers out there that promise results for a small monthly fee, only to leave customers in a worse position than before.
Fortunately, there are some steps you can take to make sure you find a reputable agency.
Start by asking them about what skills they have in-house.
A good SEO company should be familiar with all aspects of search engine optimisation, but they should specialise in a handful of key areas.
Skills to look for include website analytics, keyword analysis, link building and on-page optimisation strategies.
Next, ask about their link building strategy.
There are several black-hat strategies such as link farms and paid links that promise results in a short space of time.
However, these types of strategies should be avoided at all costs.
While they may provide a short-term boost in rankings, strategies like this can result in your site being banned.
Finally, avoid using any company that guarantees first page listings.
This is a huge warning sign.
No company, not even Google can guarantee first page listings.
So don’t fall for this trick.
A good SEO company should be able to give you an idea of what is possible, but they absolutely can’t guarantee first page listings.
Just because an agency is good at web design, does not necessarily mean they are good at search, so be careful when considering whether your web designer has the skills to get you the results you are after.
The best SEO service for your company will depend on the state of your current website.
SEO is a complex subject, there is no magic bullet that will instantly deliver competitor busting rankings.
Any effective SEO strategy needs to be carefully thought out and implemented with precision.
The best way to find out what services you need is to have a comprehensive SEO audit carried out.
This will help to determine where your site needs work and provide a roadmap for optimisation.
There is no point in investing in an expensive link building campaign until your on-page SEO is optimised properly.
Once you know where you stand, IGNYTSEO offers a range of SEO packages Gold Coast companies can use to implement best practice search engine optimization.
We offer packages tailored to the needs of all types of websites from small business brochure sites to large eCommerce style websites.
If you would like to know how the specialist search team at IGNYTSEO can improve your search engine rankings, increase your conversion rates and ensure your company is positioned to take advantage of the huge opportunities available in the Gold Coast.
Complete our contact form to arrange a website audit today.