Local SEO Agency
IgnytSEO is a local search specialist based right here in Australia. Our team is experienced in developing local search marketing campaigns to help drive more localised traffic to your website.
We offer a range of local SEO service packages to suit all sizes of businesses. We specialise in local seo services for small business, small single-site locations to multinational companies with hundreds of physical locations across the country. Our services include the following:
- Google Business Profile Optimisation
- Local citation building
- SEO audit
- Metadata optimisation
- Local directory management
- Google Maps optimisation
- Local link building
- Schema Markup
Local SEO Experts: Why Choose Us?
Qualified and experienced small business local SEO specialists
An unbeatable range of local SEO services
Consultation and implementation work carried out in-house
Campaign performance monitored with monthly updates
A range of cost-effective local SEO packages available for all sizes of business
Google Business Profile is a free service from Google that provides a snapshot of your company’s details. The information held must be properly optimized and up to date if you are to perform well in local searches.
Local SEO audit
The local SEO specialists at Ignyte will carry out a comprehensive website audit to establish the strengths and weaknesses of your website. The audit will then be used to create a local SEO checklist of optimisation work to be carried out.
Local citation building
Local citation building is a vital service that creates and manages your business listings online. The more local citations you have from reliable sources the better your website will perform.
Metadata optimisation
Web Pages contain hundreds of pieces of metadata that need to be optimized properly if your website is to perform well in local search. Ignyte can help you optimize common metadata including; page titles, image tags, meta descriptions and more.
Local link building
Local link building is the process of building links with other reputable local businesses. This is one of the most important and time-consuming aspects of SEO, but it’s also the one that can deliver the most benefit.
Customer review solicitation
Obtaining positive customer feedback is a powerful way of improving your local search results. A stack of good reviews will also help to improve your conversion rate. We can help you automate review solicitation to improve the number of positive reviews you get.
Local directory management
Local directories have long been the mainstay of local SEO. While they are not as important as they once were, it is still vital that your company data is recorded consistently. We can help you manage local business listings to maintain accuracy.
Google Maps optimisation
Google Maps integration is one of the most important parts of any local SEO campaign. We can help to optimize your Google Maps listing so that it shows up for relevant local searches in your neighbourhood.
Local SEO FAQs
Local SEO services is a form of digital marketing that is used to help your website become more visible in the local search results. There is a range of local SEO services available, from claiming business listings online to managing reviews.
The most common types of local SEO services include claiming and optimising business listings like a Google Business Profile account , website optimisation using keywords with local intent, link building from other local companies, and reputation management.
Most local SEO services are carried out by specialist agencies like Ignyte SEO. We combine local techniques with more traditional on-page SEO techniques to help build brand visibility in your neighbourhood.
When done right, local SEO services can help to build your brand and reputation, generate more targeted local enquiries, increase sales and revenue, reduce marketing costs and create more referrals.
Local SEO marketing is the process of optimising websites for a specific location. This helps customers find businesses that supply the products and services they desire in the local area.
For the most part, local SEO is used by small businesses with a physical location. This includes dentists, law firms, electricians, plumbers, real estate agents, florists, garage mechanics and more.
But local SEO services are also used by many larger companies and franchises with physical locations such as pharmacies, department stores and supermarkets. So there is no limit to the size of a company that can benefit from local SEO services.
Local SEO uses a different set of techniques to standard SEO which is used to target keywords without any geographical intent. For example, standard SEO targets keywords like pharmacy, while local SEO targets keywords like Manly Beach pharmacy.
Most SEO services are carried out on a monthly retainer basis. Under this method, an SEO specialist is contracted to provide both the strategy and implementation. This is the most convenient way for most small businesses to implement SEO.
This is not how IGNYTSEO works.
We do the heavy lifting of a technical audit, then analyse your content and develop a content strategy that matches your goals. From there we work on a link building strategy that can work for you long term.
The cost of this type of service will be determined by the size and complexity of the project. The cost will be determined on the competition as well as working with you to manage cash flow.
Your online presence is important to us. IGNYTSEO will guide you to select between three different marketing strategy packages all within your budget, each with its own set of deliverables.
We can tailor our packages for small business owners, enterprise level, eCommerce websites and more.
Local SEO is a group of marketing techniques that can be used by any business that has a physical location or serves a specific geographic area. This could be anything from a hairdresser in Parkville Melbourne to an International airport like Sydney Kingsford Smith Airport.
Almost any area can be targeted using local SEO strategies. So if a business has several locations in one neighbourhood, each of them can be targeted using specific keywords and citation management.
This could prove useful for companies such as hair salons, retailers or pharmacies that often have several stores in a single neighbourhood. Using Local SEO each store can have its own business listing and appear separately in the results.
At IGNYTSEO we offer a complete range of local SEO services to help customers find your business. We support companies of all sizes from single outlets to national companies and franchises.
We will help you understand search engine ranking factors and how to use that to your benefit for local search. This includes social media signals, google business profile listings and more.
Local SEO marketing is the process of getting your business found in a local geographic area. For example, a restaurant in Melbourne CBD can use local SEO marketing to target diners in the area looking for lunch.
This type of hyper-localized marketing is especially powerful now, due to the increased use of smartphones. Today’s mobile-savvy customers are actively looking for local businesses close to them that deliver the kind of services they need.
Local SEO marketing is not new, the term has been used for more than a decade. But the techniques used to attract local customers to your website have evolved significantly since the early days.
Today, Google uses a proximity factor algorithm to find businesses close to the user’s location. This is only used for keywords that are determined to have local intent. To appear in the search results your website needs to be optimized for these keywords.
A typical local SEO strategy starts with extensive keyword analysis in the local market. These will identify keywords customers are using to find your type of business. Landing pages will then be created to target these keywords.
Your website’s metadata should also be optimized to include the name of your local city and neighbourhood. The information updated includes the title tag, meta description, headings and URL.
Other local SEO techniques such as citation management, directory listings, Google Maps integration, inbound link building and page linking are also commonly used to further optimize your website.
These changes can take a few weeks to have an effect, so don’t expect to see results straight away. But pretty soon you will start to see the fruits of your labours with more targeted local search traffic.
While both local SEO and traditional SEO focus on improving your website rankings for a set of predetermined keywords. Local SEO focuses on optimising web pages for keywords with local intent, while traditional SEO optimizes for non-localised keywords.
Search engine specialists use the same basic techniques for both local SEO and traditional SEO. However, there are some key differences between the two which mean local SEO and traditional SEO campaigns should be managed separately.
A typical local campaign will involve claiming your Google Business Profile page, managing online reviews, adding your location to page titles and other metadata and optimising your Google Business Profile and Google Maps listings.
Specific backlinking strategies should also be implemented for local campaigns. Backlinks should be sought from reputable local businesses and directories to help emphasize both your location and reputation.
Looking for effective local SEO services near me? The local SEO company at IGNYTSEO can help. Complete the contact form here to arrange a FREE SEO audit. We will then use this information to put together a comprehensive plan to improve your local search rankings to drive more traffic.